Great traditions, brilliant inventors, and highly successful entrepreneurs: the reaction engine was invented in Piceno, and household and industrial  appliances made here are famous the world over. In the enchanting setting of a land that considers the landscape to be the heritage of the community, architects today are particularly careful about the use of building techniques with low environmental impact coupled with traditional shapes and materials, paying particular attention to technological advances and energy conservation. The knowledge and experience of Piceno is unique.